Year Zero . Original IP Anime Streetwear . Born From An Ice Cream Truck
ENTER THE CRAVE HAPPY UNIVERSE
Original IP anime streetwear inspired by the joy of the neighborhood ice cream truck. Every collection begins with a story. Every design is a piece of the universe.
Founder Led . Independent . Available on Walmart Marketplace
How It Works
FOUR STEPS INTO THE STORY
01
Discover a Universe
Pick a world that pulls you in.
02
Meet the Characters
Read their lore, learn their names.
03
Collect the Apparel
Wear the chapter on your back.
04
Join the Story
Become a citizen of Year Zero.
The Unboxing Experience
EVERY ORDER ARRIVES AS A UNIVERSE PACKAGE
Poster. Sticker pieces. A random character passport hard-stock card. Branded tissue. A hand signed note from Founder Mellisa T Brown. And one surprise we refuse to spoil. The experience starts before you even wear the shirt.
Built to make opening the package as fun as wearing what is inside.
Real talk, we don't have the actual ice cream truck rolling deliveries yet, it's coming soon near you. For now every package leaves our hands folded, tissue wrapped, and hand delivered local in Raleigh and Clayton, NC. Everywhere else, shipped the same day.
Pre-orders ship on the release date only. Local hand-delivery in Raleigh and Clayton, NC on pre-orders happens on the release date only.
New Route
SHOP THE COLLECTION
Every live drop, pulled straight from our Shopify store. Add to cart and check out securely.
Three small printed cards travel across different Crave Happy orders. Collect all three Flavor Codes, enter them together, and every Truth opens at once.
“I've been impressed by the creativity and originality behind cravehappyclothing.com. Rather than simply selling apparel, they've built a unique brand centered around storytelling, art, and self-expression. Their anime-inspired streetwear stands out for its attention to detail, strong creative vision, and commitment to creating something genuinely different in a crowded market. If you're looking for a brand that values originality, creativity, and community, Crave Happy is definitely worth checking out.”
June 21, 2026
LS
Luis Simo
Paid acquisition systems for DTC brands
LinkedIn
“Mellisa built something that actually feels alive. Crave Happy isn't just a clothing brand, the arcade, the storytelling, the whole universe behind it shows a level of creativity and care that's hard to find. Amazing work.”
March 24, 2026
WD
William Duncan
Senior Internal Auditor
LinkedIn
“Mellisa's website at www.cravehappyclothing.com has a fantastic update, designed like a video game and featuring an engaging theme. The clothing are amazing, and I am excited to see what comes next.”
March 11, 2026
K
Kima
Art Educator & Instructional Designer
LinkedIn
“Mellisa is a true creative with a big heart and this comes out in her comfortable clothing line that captivates and is so easy to connect with. Crave Happy is as it's company is named, seeking to spread joy to those they serve through their art, their giveaways and deals, their packaging and the clothing themselves.”
April 2, 2023
PW
Phillip Waller
Technical Support / Customer Service Representative at Phillip's Printing Company
LinkedIn
“What can I say that has not probably been said already? Great products at great prices with a great turn around delivery. Every design is eye catching and appealing.”
March 21, 2023
SH
Sondra Harmon
Founder of a global women's connection movement
LinkedIn
“Love love love Mellisa's messages and her style!! Highly recommend you know this amazing woman and check out her product line.”
November 22, 2022
Straight from LinkedIn
LinkedIn
Another LinkedIn love note
LinkedIn
Slid into the Instagram DMs
Instagram
TS
Trade Show Booth Expert
Head of Sales and Marketing at Purple Exhibits
LinkedIn
“I've been impressed by the creativity and originality behind cravehappyclothing.com. Rather than simply selling apparel, they've built a unique brand centered around storytelling, art, and self-expression. Their anime-inspired streetwear stands out for its attention to detail, strong creative vision, and commitment to creating something genuinely different in a crowded market. If you're looking for a brand that values originality, creativity, and community, Crave Happy is definitely worth checking out.”
June 21, 2026
LS
Luis Simo
Paid acquisition systems for DTC brands
LinkedIn
“Mellisa built something that actually feels alive. Crave Happy isn't just a clothing brand, the arcade, the storytelling, the whole universe behind it shows a level of creativity and care that's hard to find. Amazing work.”
March 24, 2026
WD
William Duncan
Senior Internal Auditor
LinkedIn
“Mellisa's website at www.cravehappyclothing.com has a fantastic update, designed like a video game and featuring an engaging theme. The clothing are amazing, and I am excited to see what comes next.”
March 11, 2026
K
Kima
Art Educator & Instructional Designer
LinkedIn
“Mellisa is a true creative with a big heart and this comes out in her comfortable clothing line that captivates and is so easy to connect with. Crave Happy is as it's company is named, seeking to spread joy to those they serve through their art, their giveaways and deals, their packaging and the clothing themselves.”
April 2, 2023
PW
Phillip Waller
Technical Support / Customer Service Representative at Phillip's Printing Company
LinkedIn
“What can I say that has not probably been said already? Great products at great prices with a great turn around delivery. Every design is eye catching and appealing.”
March 21, 2023
SH
Sondra Harmon
Founder of a global women's connection movement
LinkedIn
“Love love love Mellisa's messages and her style!! Highly recommend you know this amazing woman and check out her product line.”
November 22, 2022
Straight from LinkedIn
LinkedIn
Another LinkedIn love note
LinkedIn
Slid into the Instagram DMs
Instagram
JM
Jonathan Mathews
Customer via Instagram
Instagram
“I absolutely love my Crave Happy gear! They are very cool streetwear pieces that you can dress up and wear out or kick it around the house. Great for daily wear and fits true to size. This is one of my favorite brands!”
Slid into the Instagram DMs
Instagram
JM
Jonathan Mathews
Customer via Instagram
Instagram
“I absolutely love my Crave Happy gear! They are very cool streetwear pieces that you can dress up and wear out or kick it around the house. Great for daily wear and fits true to size. This is one of my favorite brands!”
